The Great Taste Awards is the most trusted and recognised food and drink awards! Last week we learnt that Oleifera had been awarded 2 Gold Stars. To set the scene, here are some more details of exactly what this means ...
For 2011, over 7400 products were judged over an intense two-month period. The Awards’ organiser, the Guild of Fine Food constantly refines the judging mechanics and this year was no exception. Before gold is awarded, a minimum of twelve experts, often 16 taste, discuss and agree. For two- or three-stars, up to 20 judges must unanimously agree an entry has achieved absolute perfection. Over 350 experts including key buyers, retailers, chefs and food writers blind tasted entries to ensure they are fairly and independently assessed. Every entry starts with 25 points and marks are deducted when faults are identified and constructive feedback offers suggestions to the producers how entries could be improved.
Of all the UK’s food award schemes, the GREAT TASTE AWARDS is the most important. Completely independent and uncompromisingly rigorous, it is trusted by retailers, buyers and consumers. GREAT TASTE is to speciality food and drink what MICHELIN is to fine dining.
Needless to say, here at Oleifera HQ, we are thrilled !!